KETTLEĀ CAREĀ 
ORGANICS

How do you invite the next generation of customers into a small Montana farm while also staying true to its roots?

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MY ROLE

Creative Direction, Art Direction, Graphic Design, Project Management...I wore all the hats!

THE CHALLENGE

I helped to prioritize this project into 3 main goals:
1. Create new graphics that connect to Montana.
2. Create a tag line that emphasized both the quality of the ingredients and a nod to the adventure that one may experience while backpacking in the Montana landscape. "A little goes a long, long way."
3. Showcase their dedication to other small and local farms with copywriting and marketing graphics.